Press kit
Everything a writer needs to cover LIONS DEN accurately: the facts, the product, the contact, and the photos. Download what you need, no form required.
Brand facts
- Label
- LIONS DEN
- Category
- Premium streetwear
- Audience
- Ages 13 to 44
- Position
- Independent label. High-end construction, small batch.
- Debut release
- Chapter 001
- Hero product
- LIONS DEN Original Tee
- Signature statement
- NEVER MEANT TO FOLLOW (back artwork)
- Tagline
- Never meant to follow.
- Colorway
- Black
- Size range
- S, M, L, XL, 2XL, 3XL, 4XL, 5XL. No XS.
- Price range
- $85.00 to $93.50 USD
- Made in
- Honduras
- Ships to
- United States
- Community program
- Build the Den: friend gets 10% off, member earns $15 credit per order
- Web
- liondenapparel.com
- Press contact
- enter@liondenapparel.com
The story
LIONS DEN is an independent streetwear label for the next generation of leaders. The name comes from Daniel in the lions den: conviction that does not disappear when pressure shows up. The brand is built on the molding process, the pressure that shapes a follower into someone who stands for something.
Chapter 001 is the first release. It centers on the Original Tee, an oversized heavyweight cotton tee that stays quiet at the chest and carries the statement NEVER MEANT TO FOLLOW across the back.
Product: LIONS DEN Original Tee
Built with weight. Worn with conviction. A roomy oversized silhouette rooted in 90s street culture, cut from ultra heavyweight cotton with a chunky knit that gives the print its vintage character.
- Fabric
- 100% cotton, ultra heavyweight
- Weight
- 7.5 oz, 16 singles
- Knit
- Chunky, suited to a vintage print aesthetic
- Fit
- Super baggy, relaxed oversized
- Neckline
- Crew neck
- Artwork
- Front stays quiet. Back carries NEVER MEANT TO FOLLOW.
- Finish
- Distressed print character is expected
- Origin
- Made in Honduras
Pricing (USD)
| S | M | L | XL | 2XL | 3XL | 4XL | 5XL |
|---|---|---|---|---|---|---|---|
| $85.00 | $85.00 | $85.00 | $85.00 | $87.50 | $89.50 | $91.50 | $93.50 |
Sizes 2XL to 5XL carry a small upcharge. Shop through the LIONS DEN web store.
Supplied measurements (S to 2XL)
| Measurement | S | M | L | XL | 2XL |
|---|---|---|---|---|---|
| Body length | 28 | 29 | 30 | 30.5 | 32 |
| Body width | 18 | 20 | 22 | 24 | 26 |
| Sleeve length | 16.75 | 18 | 19.75 | 21 | 22.25 |
Figures as supplied by the manufacturer. Units are not stated in the supplied chart. Measurements for 3XL to 5XL are not yet confirmed.
Availability
Shop Chapter 001 through the LIONS DEN web store. Pieces are made to order: production takes about 2 to 3 weeks, then the order ships. Shipping is currently limited to the United States, with cost shown at checkout and standard delivery of 3 to 7 business days after dispatch. All sales of the Original Tee are final.
Media assets
Click any asset to download the full resolution file. Credit line: LIONS DEN.
LD monogram logoDownload lions-den-logo.png
Campaign photo, street lookDownload lions-den-campaign-street.jpg
Campaign photo, skatepark lookDownload lions-den-campaign-skate.jpg
Original Tee, frontDownload lions-den-tee-front.jpg
Original Tee, backDownload lions-den-tee-back.jpg
Back artworkDownload lions-den-back-print.png
Back print worn, skatepark lookDownload lions-den-backprint-skate.png
Back print worn, street lookDownload lions-den-backprint-street.png
Usage
- Credit the brand as LIONS DEN.
- Use the artwork and logo unaltered. Do not recolor, stretch, or add effects.
- The tagline is: Never meant to follow.
- Imagery is approved for editorial use. For commercial or retail use, ask first.
Contact
Press inquiries: enter@liondenapparel.com. We answer every message.